Lighthouse International Film Festival was an incredible experience and is hands down one of my favorite film festivals. I had the opportunity to meet and learn from Guy Nattiv, Oscar winning director of Skin, and numerous other talented filmmakers and industry people. Some friends and fellow Filmshop members screened at LIFF and it was fun seeing so many familiar faces. My family also enjoyed attending the festival and my 8 month old daughter ate lobster for the first time, thanks to Charlotte and the rest of the crew at the hospitality house. I highly recommend the festival and will definitely be coming back. Thanks to the entire team at Lighthouse Intl FF for such a memorable and wonderful experience!
My narrative short film Settling Up will premiere Sunday, June 9th, at 1:30 pm at Long Beach Island Historical Museum (129 Engleside Avenue, Beach Haven, NJ 08008, USA) in competition at Lighthouse International Film Festival, one of MovieMaker’s “Coolest 25 Film Festivals in the World”. Settling Up will also screen alongside Filmshop short films If the Shoe Fits by Cinder Chou and Self(Ish) by Dani Tennenbaum. Oscar winner Guy Nattiv will open the festival with his narrative feature film, Skin, and Sundance documentary American Factory will close the festival.
I’m excited to announce my short film Maddie premieres online today on Film Shortage! Huge thanks to our cast and crew that worked so hard to bring this project to life, and to all of you that supported our film. Please consider sharing, leaving a comment, and/or liking on Vimeo. After watching the film, you can read my director’s statement to learn more about the inspiration and backstory. I recommend watching the film with good sound if possible.
There once was a time when I thought making this film would be impossible. I learned so much through the process and that ultimately anything is possible with the right team, hard work, and dedication. To my talented cast and crew, it was an honor working with you and making this film together.
Thanks for watching.
All My Best,
According to the Weather Channel, it feels like 2°F outside in Brooklyn right now! Mamma mia! After living in NYC for nearly seven years, it still feels like a foreign concept to have to check the weather every single day. No one ever talked about the weather where I grew up in SoCal. Despite the cold, I still love it here and enjoy experiencing seasons and continual change.
And so 2017 ends on a very cold note. 2017 is also the end of American made denim; today the Cone Mills White Oak plant, the last American selvedge denim mill, sadly closes it's doors after 112 years in operation. Cone Mills White Oak denim is my favorite denim fabric, and I ordered one last pair before White Oak shuts down for good.
As 2017 comes to a close, I look back with gratitude. My narrative short film, Maddie, premiered at the Landmark Sunshine Cinema in NYC (sadly also closing it's doors for good next month) earlier this year. Maddie screened at a handful of film festivals and unexpectedly took home a few awards, including the Best Williamsburg Short Award at the Williamsburg Independent Film Festival in Brooklyn last month. Maddie will screen at a few more festivals in 2018. Big thanks to everyone that came out and supported our film this year.
Another project I enjoyed working on this year was This Is Our New York, a short spot I directed for the New York Immigration Coalition, that was broadcasted on the big screen in Times Square.
On a personal note, the major highlight of 2017 was marrying my best friend Lisa in Puglia, Italy last summer alongside our dear friends and family members. We hosted a three day celebration and were intentional about spending quality time together with our loved ones over the course of several days. Afterwards, Lisa and I road tripped, swam, and ate our way around Southern Italy for a month. It was a memorable summer to say the least!
This year I really had to learn not to sweat the small things in life. Life is too short to focus on little things that really don't matter in the end. I definitely want to continue working on this in 2018 and beyond.
Next year, I will also dance much more.
I also launched a brand new website that you're looking at right now (thanks to my web guru Katherine).
Last but not least, I moved my business into a new studio this year with my friends at Skypie Studio, and have been much more productive and happier. It has been really great and invaluable to move my work life outside of the house, and constantly be surrounded by a community of creatives. I have some exciting projects that I'm looking forward to working on next year.
Much love, peace, and Happy New Year to you all.
All My Best,
Maddie won the Best Williamsburg Short Award at the 8th Annual Williamsburg Independent Film Festival in Brooklyn, NY last week. This was a total shock and completely unexpected.
I want to thank my talented cast and crew for your tremendous hard work and dedication. Without you, this film never would have been possible. It has been quite a journey ever since we started production back in the summer of 2016. I'm so honored and grateful to share this award with you.
Overall I was really impressed with WillFilm. The programming was strong and the organizers did a wonderful job of making us feel welcome. It was also great to meet Neil LaBute, who won the Best Screenplay Award for his short film, Good Luck (in Farsi). I would highly recommend this film festival and look forward to coming back.
Thank you, Los Angeles and the Marina del Rey Film Festival. That was an incredibly special and unforgettable experience sharing my film, Maddie, with you on the big screen. A big thank you to everyone that came out and supported our film. I'm forever grateful and look forward to doing it again soon!
My film Maddie recently won an Award of Merit at the One-Reeler Short Film Competition and will have its LA premiere in competition at the Marina del Rey Film Festival.
Maddie will screen at the AMC theatre in Marina del Rey in October. Stay tuned for screening info and we look forward to sharing it on the big screen out west.
Maddie World Premiere
I’m excited to announce that my short film, Maddie, will have its world premiere at Landmark Sunshine Cinema on Tuesday, May 30th, at 9:55 pm in competition at the NY International Short Film Festival.
Tickets (Maddie screens in program 3): nyshortsfest.com/ny/content.asp?PageID=10
Our cast and crew did a remarkable job on this film and we can’t wait to share it with you on the big screen. We hope to see you there!
I’m excited to share this short I directed featuring JR and some NYC Ballet dancers. Thanks for watching and be sure to check out the NYC Ballet on stage.
Official Selection 2016 Paris Short Film Festival
A film by Reuben Hernandez
Featuring JR, Lauren Lovette, Megan Johnson, Taylor Stanley, and Craig Hall
Produced by Marc Azoulay
Additional cinematography by Frank Maldonado
Set photography by Jen Trahan
Music by I Am Lightyear
2016 A Year in Review
As I write this, it’s hard to believe that I’m approaching my six year anniversary of living in NYC.
2016 was an interesting year, to say the least. A lot of people can’t wait for it to be over. I learned a thing or two and some memorable experiences include:
Antarctica premiered in NYC earlier this year and screened at a handful of film festivals.
Beauty, Balance, and Grace premiered in Paris, France.
I had the opportunity to film Bono this year for a PSA for the Red Nose Day campaign. Spike Jonze randomly showed up and then thanked me for allowing him to help out. It was surreal. Bono and his crew were so gracious and kind and it was truly a pleasure to work with them. I’ve looked up to Bono for many years so it was such an honor to meet him.
This year I wrote and directed my first narrative short film, Maddie, that will premiere next year. I’m so thankful for my talented cast and crew that worked so hard on this project and gave so much. Writing is a new creative process for me, and I’ve learned that I can do it even out of necessity. It was an empowering experience to own a project completely from start to finish, and to learn firsthand that anything is possible. So many elements of this film seemed impossible and daunting at first, but we somehow pulled it off. People helped out from near and far and I’m truly grateful for all the support. We look forward to sharing Maddie on the big screen in 2017 so stay tuned for upcoming screenings.
I spent two months abroad in Europe this summer, working on post production for Maddie and recovering. Production on Maddie gave me a serious ass kicking so it was a much needed breath of fresh air to spend the summer away from NYC.
One of my major takeaways from 2016 is that if you have a creative vision/idea that you believe in, then you just need to go for it and figure it out along the way. Some people thought that making Maddie would not be possible, but deep down I believed in my vision and was absolutely determined to see it through. I also learned a hell of a lot along the way, which will be invaluable.
See you next year.
All My Best,
ANTARCTICA | Brooklyn Short Film Festival
I’m excited to announce my film, Antarctica, will be screening at the Brooklyn Short Film Festival next Thursday, June 16th at 7:30 pm at the Wythe Hotel in Williamsburg, Brooklyn! The programmers tell us the screening will definitely sell out so be sure to get your tickets early.
I hope to see you there!
Paris Short Film Festival
I had a blast premiering my film, Beauty, Balance, and Grace, at the Paris Short Film Festival. It was truly a memorable and special experience to share my film on the big screen at such a historical cinema in Paris. And some of my friends from California even made it out to the screening! It was wonderful to connect with the other filmmakers and watch their inspiring and moving films. It was well worth coming out and I hope to be back soon. I definitely walked away feeling inspired and empowered to create.
I’m currently in preproduction for a film I hope to shoot before leaving for Berlin this summer, and will be submitting to festivals in 2017. Stay tuned…
All My Best,
Check out this interview I did for my Antarctica film premiere next week. Below are some excerpts and the full interview is here: https://www.nycindieff.com/film/antarctica
Interview by Kerby Pierre.
KP: Thank you Reuben for taking the time to answer some questions for us. Your film is very unique. What inspired you to film this exotic short?
RH: I had a strong feeling that visiting Antarctica, my final continent, would be a significant life experience. I wanted to memorialize the journey in a special, meaningful way. I was inspired by Ron Fricke’s time-lapse work in Samsara, and the one second a day sequence in the movie, Chef.
KP: The film shows NYC, Argentina, Bolivia, Chile and Antarctica. Why did you choose those five locations?
RH: The film begins and ends in NYC, which is where I live now. Argentina is where we embark on the Antarctic expedition ship, and I also wanted to visit the Salar de Uyuni (salt flats) in Bolivia, and photograph the Milky Way rise above the Atacama Desert in Chile, one of the driest places on earth.
KP: Of all the vast landscapes of these five diverse countries how did you narrow it down to two minutes?
RH: It was incredibly challenging to film every single day, especially on the boring days where not much was happening, such as travel days or days at sea. I really had to reach and try and find beauty in the mundane, and editing it down to just one second a day was extremely difficult. There are a lot of beautiful shots that didn’t make the final cut.
KP: What do you want the audience to get from this beautifully shot short?
RH: There is beauty everywhere, even in the mundane. Antarctica, the largest wilderness area in the world, transformed and forever changed me. Never in my entire life have I been in such close proximity to so much wildlife and such raw, untouched beauty. It humbled me because it is like no other place on earth. I hope these images will have a lasting impact and inspire others to protect and safeguard the future of our planet.
I’m excited to announce my short film, ANTARCTICA, will premiere at the NYC Independent Film Festival on Wednesday, April 27th at 4:15 pm, and will screen along with 8 other shorts.
Info and tickets: https://www.nycindieff.com/session/art-experimental-films-sessions-1
I would be so honored if you came out and/or invited anyone that would be interested. I look forward to seeing you there!
Our short film, Across the Pond, a finalist for Tropfest NY 2013, the world’s largest short film festival.
Last Saturday our film premiered in front of tens of thousands of people and it was an incredible, surreal, unforgettable experience. It will go down as one of my most memorable moments in NYC. Liev Schreiber was the host and some of the judges included Malcolm Gladwell and Academy Award winning producer, Fisher Stevens (The Cove). It was an honor to be a part of such a large festival and share the stage with a talented group of filmmakers. One of the highlights for me was meeting Malcolm Gladwell, my favorite author!