NYC

Director's Reel by Reuben Hernandez

Reuben Hernandez | 2019 Director’s Reel

I’m excited to share my new director’s reel featuring some of my film work over the last five years. A huge shoutout to my cast, crews, supporters, and collaborators that have helped bring these projects to life. Thanks for watching.

Filmed on location in NYC, Antarctica, Arctic Norway, Chile, and Yellowknife

Airbnb Sketch NYC by Reuben Hernandez

New work for Airbnb

Airbnb Sketch Your Way Around NYC

Director Andrew Klein
Director of Photography Reuben Hernandez
Sound mixer Nick Heppding
Post production Airbnb
Produced by Reflector

Settling Up Film Festival Premiere at Lighthouse International Film Festival by Reuben Hernandez

Settling Up, film festival premiere, Lighthouse International Film Festival, filmshop, filmshop NYC, film, Reuben Hernandez, Reuben Hernandez Studios

I’m excited to announce my latest short film, Settling Up, will have its film festival premiere at Lighthouse International Film Festival, one of MovieMaker’s “Coolest 25 Film Festivals in the World.” The festival will take place June 6-9 on Long Beach Island and stay tuned for screening info. Thanks to our cast and crew for all of your hard work and we hope to see you there!

Directed by Reuben Hernandez
Written by Brady Evan Walker
Produced by Reuben Hernandez, Maryann Alspaugh, and Brady Evan Walker
Production Sound Mixer and Sound Design by Ash Knowlton / Silver Sound
Edited and colored by Patrice D. Bowman
Made in collaboration with the Filmshop collective

WAVE. PARTICLE. DUPLEX. BY STUDIO SWINE by Reuben Hernandez

A/D/O by MINI + Studio SWINE: WAVE. PARTICLE. DUPLEX. Teaser

I was a DP for these short videos directed by Adam Sjöberg showcasing the making of WAVE. PARTICLE. DUPLEX. by Studio SWINE at A/D/O by MINI. It was challenging lighting the red and yellow rooms, while maintaining the integrity of the exhibit.

”From August 2018 through January 2019, acclaimed designers Alexander Groves + Azusa Murakami -- aka Studio SWINE -- participated in a design residency at A/D/O by MINI. This film by director, Adam Sjöberg, documents their research and exploration that culminated in a site-specific exhibition of their works entitled Wave. Particle. Duplex. at A/D/O in Brooklyn, NY.”

Read more about the making of WAVE. PARTICLE. DUPLEX. here and here.

Directed by Adam Sjöberg
Cinematography by Adam Sjöberg and Reuben Hernandez
Gaffer John Hudak
G&E Swing Milton De La Cruz
Produced by Loose Luggage Media

A/D/O by MINI + Studio SWINE: The Making of Wave. Particle. Duplex.

A/D/O by MINI + Studio SWINE: Wave. Particle. Duplex.
A/D/O by MINI + Studio SWINE: Wave. Particle. Duplex.
A/D/O by MINI + Studio SWINE: Wave. Particle. Duplex.

NYC Summer 2018 by Reuben Hernandez

NYC Summer 2018

NYC Summer 2018

2018 NBC Upfront by Reuben Hernandez

It's been a bit hectic lately with various projects in the pipeline (more about that in the next post) and I actually just flew back from Aspen tonight. Above is a video my team and I filmed, edited, and produced of the 2018 NBC Upfront, and a funny video of me accidentally photobombing the red carpet (video up top). It's a blast interacting with the NBC talent on the red carpet. Executive produced by Jeff Smith and HudsonGray.

2017 A Year in Review by Reuben Hernandez

According to the Weather Channel, it feels like 2°F outside in Brooklyn right now! Mamma mia! After living in NYC for nearly seven years, it still feels like a foreign concept to have to check the weather every single day. No one ever talked about the weather where I grew up in SoCal. Despite the cold, I still love it here and enjoy experiencing seasons and continual change.

And so 2017 ends on a very cold note. 2017 is also the end of American made denim; today the Cone Mills White Oak plant, the last American selvedge denim mill, sadly closes it's doors after 112 years in operation. Cone Mills White Oak denim is my favorite denim fabric, and I ordered one last pair before White Oak shuts down for good. 

As 2017 comes to a close, I look back with gratitude. My narrative short film, Maddie, premiered at the Landmark Sunshine Cinema in NYC (sadly also closing it's doors for good next month) earlier this year. Maddie screened at a handful of film festivals and unexpectedly took home a few awards, including the Best Williamsburg Short Award at the Williamsburg Independent Film Festival in Brooklyn last month. Maddie will screen at a few more festivals in 2018. Big thanks to everyone that came out and supported our film this year. 

Another project I enjoyed working on this year was This Is Our New York, a short spot I directed for the New York Immigration Coalition, that was broadcasted on the big screen in Times Square.

On a personal note, the major highlight of 2017 was marrying my best friend Lisa in Puglia, Italy last summer alongside our dear friends and family members. We hosted a three day celebration and were intentional about spending quality time together with our loved ones over the course of several days. Afterwards, Lisa and I road tripped, swam, and ate our way around Southern Italy for a month. It was a memorable summer to say the least! 

Photo by Nathan Smith

Photo by Nathan Smith

Grotta del Soffio, Italy

Grotta del Soffio, Italy

Grotta della Poesia Grande, Italy. One of our favorite spots.

Grotta della Poesia Grande, Italy. One of our favorite spots.

Matera, Italy

Matera, Italy

This year I really had to learn not to sweat the small things in life. Life is too short to focus on little things that really don't matter in the end. I definitely want to continue working on this in 2018 and beyond.

Next year, I will also dance much more.

I also launched a brand new website that you're looking at right now (thanks to my web guru Katherine).

Last but not least, I moved my business into a new studio this year with my friends at Skypie Studio, and have been much more productive and happier. It has been really great and invaluable to move my work life outside of the house, and constantly be surrounded by a community of creatives. I have some exciting projects that I'm looking forward to working on next year.

Much love, peace, and Happy New Year to you all.

All My Best,
Reuben

Maddie Wins Best Williamsburg Short Award by Reuben Hernandez

Maddie Poster4.jpg
Maddie wins the Best Williamsburg Short Award

Maddie wins the Best Williamsburg Short Award

The audience at the 11/16 screening of Maddie at the Wythe Hotel Cinema

The audience at the 11/16 screening of Maddie at the Wythe Hotel Cinema

Neil LaBute and Gia Crovatin both won awards for their short film, Good Luck (in Farsi)

Neil LaBute and Gia Crovatin both won awards for their short film, Good Luck (in Farsi)

Maddie won the Best Williamsburg Short Award at the 8th Annual Williamsburg Independent Film Festival in Brooklyn, NY last week. This was a total shock and completely unexpected.

I want to thank my talented cast and crew for your tremendous hard work and dedication. Without you, this film never would have been possible. It has been quite a journey ever since we started production back in the summer of 2016. I'm so honored and grateful to share this award with you.

Overall I was really impressed with WillFilm. The programming was strong and the organizers did a wonderful job of making us feel welcome. It was also great to meet Neil LaBute, who won the Best Screenplay Award for his short film, Good Luck (in Farsi). I would highly recommend this film festival and look forward to coming back.

Tomorrow Maddie Premieres in LA by Reuben Hernandez

Maddie Poster3_OneReeler_MdRff.jpg

Tomorrow Maddie premieres in LA in competition at the Marina del Rey Film Festival and I'll be in attendance doing a Q&A afterwards. I just realized this is the first time one of my films will be projected on the big screen in Los Angeles. I grew up in Southern California, attended university in LA, and had no idea back then that I would become a filmmaker. Thanks for all your support and I hope to see you there!

AMC Classic Marina Marketplace
Wednesday, Oct 4th at 6:00 PM
Q&A afterwards by yours truly

Trailer: https://reubenhernandez.com/maddie-trailer
Tix: https://www.eventbrite.com/e/sixth-annual-marina-del-rey-film-festival-tickets-37866102532

by Katherine Yaksich

Join me next week for the world premiere of my film, ANTARCTICA, screening at the NYC Independent Film Festival on Wednesday, April 27th at 4:15 pm.  Trailer:   http://reubenhernandez.com/antarctica-trailer    Tickets and info:    https://www.nycindieff.com/session/art-experimental-films-sessions-1     I look forward to seeing you there!

Join me next week for the world premiere of my film, ANTARCTICA, screening at the NYC Independent Film Festival on Wednesday, April 27th at 4:15 pm.

Trailer: http://reubenhernandez.com/antarctica-trailer

Tickets and info: https://www.nycindieff.com/session/art-experimental-films-sessions-1

I look forward to seeing you there!

by Katherine Yaksich

ANTARCTICA Trailer

I’m excited to announce my short film, ANTARCTICA, will premiere at the NYC Independent Film Festival on Wednesday, April 27th at 4:15 pm, and will screen along with 8 other shorts.

Trailer: http://reubenhernandez.com/antarctica-trailer

Info and tickets: https://www.nycindieff.com/session/art-experimental-films-sessions-1

I would be so honored if you came out and/or invited anyone that would be interested. I look forward to seeing you there!

Warmly,

Reuben

by Katherine Yaksich

How to Quit Your Job

Check out this fun 30 sec sketch video I directed :)

Improv + the 21st Century: http://www.lapertoso.com/when

Directed and edited by Reuben Hernandez
Created by Lisa Pertoso
Produced by Lisa Pertoso and Reuben Hernandez
Featuring Poppy, Philip Markle, and Star
Additional Cinematography & Studio provided by Daniel Castro

by Katherine Yaksich

September 11, 2014 
 For this photo I had to rest my camera on top of an external hard drive because my tripod got taken away. Photographing the Tribute In Light has become somewhat of a ritual for me. It’s a lot of work and many hours spent just to get a single image, but I never ever stop to think twice about it. 
 Copyright Reuben Hernandez. All rights reserved.

September 11, 2014

For this photo I had to rest my camera on top of an external hard drive because my tripod got taken away. Photographing the Tribute In Light has become somewhat of a ritual for me. It’s a lot of work and many hours spent just to get a single image, but I never ever stop to think twice about it.

Copyright Reuben Hernandez. All rights reserved.

by Katherine Yaksich

Beautiful green eyes backstage #NYFW @costellotagliapietra @juliettedonatelli @janeiredale @milkstudios #MADEfw (at Milk Studios | New York)

Beautiful green eyes backstage #NYFW @costellotagliapietra @juliettedonatelli @janeiredale @milkstudios #MADEfw (at Milk Studios | New York)

by Katherine Yaksich

Face 2 Face by @jr: “In 2007, during the Face 2 Face project, JR and Marco organized the largest illegal photography exhibition ever. For this project, portraits of Israelis and Palestinians are pasted face to face, in large format on both sides of the wall and in several Palestinian and Israeli cities. In a very sensitive context, we have to be clear. We are in favor of a solution in which two countries, Israel and Palestine would live peacefully within safe and international recognized borders. We can be optimistic.” (at Soho, New York City)

Face 2 Face by @jr: “In 2007, during the Face 2 Face project, JR and Marco organized the largest illegal photography exhibition ever. For this project, portraits of Israelis and Palestinians are pasted face to face, in large format on both sides of the wall and in several Palestinian and Israeli cities. In a very sensitive context, we have to be clear. We are in favor of a solution in which two countries, Israel and Palestine would live peacefully within safe and international recognized borders. We can be optimistic.” (at Soho, New York City)

by Katherine Yaksich

Sky Baby Freeze by dancer Christopher “Push” Costa 
 Push and I will be collaborating on a fun project this fall so stay tuned!

Sky Baby Freeze by dancer Christopher “Push” Costa

Push and I will be collaborating on a fun project this fall so stay tuned!