Westbeth

A New Chapter for Reuben Hernandez Studios

I'm so excited and honored to be a resident of Westbeth Artists Housing! It feels like I've come full circle because I lived in the West Village when I first moved to NYC 11 years ago, and my last studio in Brooklyn was also coincidentally on West Street.

Westbeth has a rich history as the former Bell Labs building, and residents have included Diane Arbus, Vin Diesel, Robert De Niro Sr., and Bob Gruen (John Lennon's photographer). Keith Haring had his first solo show at Westbeth in 1981.

Westbeth is also home to the Martha Graham Dance Company, the oldest continually performing dance company in the world and The New School for Drama.

Last week, the day before moving in, Reuben Hernandez Studios celebrated its 12th year.

In other news I finally got a farm table! Time to make something...

Her Favorite Patient screening at Queens World Film Festival

Her Favorite Patient is screening both live and virtually at the 11th annual Queens World Film Festival, one of MovieMaker’s 50 Film Festivals Worth the Entry Fee. The live screening will be at The Local in Long Island City, NYC on Saturday, June 26th at 7 pm and tickets can be purchased here. The virtual screening will be part of the Therapy This short film block from 6/23 to 7/3 and tickets can be purchased here. We’re excited to screen at QWFF and thank you for your support!

Her Favorite Patient, a film by Reuben Hernandez and written by Brady Evan Walker, screens at Queens World Film Festival

Queens World Film Festival is one of MovieMaker’s 50 Film Festivals Worth the Entry Fee in 2021

Settling Up screening at Malarkey Film Festival

My short film, Settling Up, will screen at the Malarkey Film Festival in the Malarkey X Blackmagic: Introductory Micro Shorts competition on June 17th at 6 pm EST. This is a FREE virtual event, with a $10 Suggested Donation. All donations for this event go directly to Public Assistants and you can RSVP here.

Settling Up, a film by Reuben Hernandez and written by Brady Evan Walker

Malarkey Film Festival

Malarkey Film Festival Malarkey X Blackmagic: Introductory Micro Shorts

Settling Up film director Reuben Hernandez

Interview in We Are Moving Stories

I was interviewed and featured along with writer Brady Evan Walker in We Are Moving Stories for our short film, Her Favorite Patient, starring Barbara Miluski (Girls, The Marvelous Mrs. Maisel). Check out the full interview here.

FREE Settling Up screening tonight

Come out to a FREE screening of our short film Settling Up tonight at 7 pm at Stone Creek Bar NYC! Our last screening sold out and tonight we will screen alongside some other fellow Filmshop member short films. It will be a fun night of films, food, and beer. More details here.

Settling Up a film by Reuben Hernandez, written by Brady Evan Walker

Reuben Hernandez Studios Receives Minority-Owned Business Enterprise Certification

Reuben Hernandez Studios has been certified as a minority-owned business enterprise by the NYC Department of Small Business Services. We will now be listed in the New York City Online Directory of Certified Businesses and look forward to this next chapter after being in business for nearly ten years.

Director's Reel

Reuben Hernandez | 2019 Director’s Reel

I’m excited to share my new director’s reel featuring some of my film work over the last five years. A huge shoutout to my cast, crews, supporters, and collaborators that have helped bring these projects to life. Thanks for watching.

Filmed on location in NYC, Antarctica, Arctic Norway, Chile, and Yellowknife

Airbnb Sketch NYC

New work for Airbnb

Airbnb Sketch Your Way Around NYC

Director Andrew Klein
Director of Photography Reuben Hernandez
Sound mixer Nick Heppding
Post production Airbnb
Produced by Reflector

Settling Up Film Festival Premiere at Lighthouse International Film Festival

I’m excited to announce my latest short film, Settling Up, will have its film festival premiere at Lighthouse International Film Festival, one of MovieMaker’s “Coolest 25 Film Festivals in the World.” The festival will take place June 6-9 on Long Beach Island and stay tuned for screening info. Thanks to our cast and crew for all of your hard work and we hope to see you there!

Directed by Reuben Hernandez
Written by Brady Evan Walker
Produced by Reuben Hernandez, Maryann Alspaugh, and Brady Evan Walker
Production Sound Mixer and Sound Design by Ash Knowlton / Silver Sound
Edited and colored by Patrice D. Bowman
Made in collaboration with the Filmshop collective

WAVE. PARTICLE. DUPLEX. BY STUDIO SWINE

A/D/O by MINI + Studio SWINE: WAVE. PARTICLE. DUPLEX. Teaser

I was a DP for these short videos directed by Adam Sjöberg showcasing the making of WAVE. PARTICLE. DUPLEX. by Studio SWINE at A/D/O by MINI. It was challenging lighting the red and yellow rooms, while maintaining the integrity of the exhibit.

”From August 2018 through January 2019, acclaimed designers Alexander Groves + Azusa Murakami -- aka Studio SWINE -- participated in a design residency at A/D/O by MINI. This film by director, Adam Sjöberg, documents their research and exploration that culminated in a site-specific exhibition of their works entitled Wave. Particle. Duplex. at A/D/O in Brooklyn, NY.”

Read more about the making of WAVE. PARTICLE. DUPLEX. here and here.

Directed by Adam Sjöberg
Cinematography by Adam Sjöberg and Reuben Hernandez
Gaffer John Hudak
G&E Swing Milton De La Cruz
Produced by Loose Luggage Media

A/D/O by MINI + Studio SWINE: The Making of Wave. Particle. Duplex.

Fatherhood

MoMA PS1

New Studio Cart

Who needs a studio cart when you have a baby stroller

NYC Summer 2018

NYC Summer 2018

2018 NBC Upfront

It's been a bit hectic lately with various projects in the pipeline (more about that in the next post) and I actually just flew back from Aspen tonight. Above is a video my team and I filmed, edited, and produced of the 2018 NBC Upfront, and a funny video of me accidentally photobombing the red carpet (video up top). It's a blast interacting with the NBC talent on the red carpet. Executive produced by Jeff Smith and HudsonGray.

2017 A Year in Review

According to the Weather Channel, it feels like 2°F outside in Brooklyn right now! Mamma mia! After living in NYC for nearly seven years, it still feels like a foreign concept to have to check the weather every single day. No one ever talked about the weather where I grew up in SoCal. Despite the cold, I still love it here and enjoy experiencing seasons and continual change.

And so 2017 ends on a very cold note. 2017 is also the end of American made denim; today the Cone Mills White Oak plant, the last American selvedge denim mill, sadly closes it's doors after 112 years in operation. Cone Mills White Oak denim is my favorite denim fabric, and I ordered one last pair before White Oak shuts down for good. 

As 2017 comes to a close, I look back with gratitude. My narrative short film, Maddie, premiered at the Landmark Sunshine Cinema in NYC (sadly also closing it's doors for good next month) earlier this year. Maddie screened at a handful of film festivals and unexpectedly took home a few awards, including the Best Williamsburg Short Award at the Williamsburg Independent Film Festival in Brooklyn last month. Maddie will screen at a few more festivals in 2018. Big thanks to everyone that came out and supported our film this year. 

Another project I enjoyed working on this year was This Is Our New York, a short spot I directed for the New York Immigration Coalition, that was broadcasted on the big screen in Times Square.

On a personal note, the major highlight of 2017 was marrying my best friend Lisa in Puglia, Italy last summer alongside our dear friends and family members. We hosted a three day celebration and were intentional about spending quality time together with our loved ones over the course of several days. Afterwards, Lisa and I road tripped, swam, and ate our way around Southern Italy for a month. It was a memorable summer to say the least! 

Photo by Nathan Smith

Grotta del Soffio, Italy

Grotta della Poesia Grande, Italy. One of our favorite spots.

Matera, Italy

This year I really had to learn not to sweat the small things in life. Life is too short to focus on little things that really don't matter in the end. I definitely want to continue working on this in 2018 and beyond.

Next year, I will also dance much more.

I also launched a brand new website that you're looking at right now (thanks to my web guru Katherine).

Last but not least, I moved my business into a new studio this year with my friends at Skypie Studio, and have been much more productive and happier. It has been really great and invaluable to move my work life outside of the house, and constantly be surrounded by a community of creatives. I have some exciting projects that I'm looking forward to working on next year.

Much love, peace, and Happy New Year to you all.

All My Best,
Reuben

Maddie Wins Best Williamsburg Short Award

Maddie wins the Best Williamsburg Short Award

The audience at the 11/16 screening of Maddie at the Wythe Hotel Cinema

Neil LaBute and Gia Crovatin both won awards for their short film, Good Luck (in Farsi)

Maddie won the Best Williamsburg Short Award at the 8th Annual Williamsburg Independent Film Festival in Brooklyn, NY last week. This was a total shock and completely unexpected.

I want to thank my talented cast and crew for your tremendous hard work and dedication. Without you, this film never would have been possible. It has been quite a journey ever since we started production back in the summer of 2016. I'm so honored and grateful to share this award with you.

Overall I was really impressed with WillFilm. The programming was strong and the organizers did a wonderful job of making us feel welcome. It was also great to meet Neil LaBute, who won the Best Screenplay Award for his short film, Good Luck (in Farsi). I would highly recommend this film festival and look forward to coming back.

Tomorrow Maddie Premieres in LA

Tomorrow Maddie premieres in LA in competition at the Marina del Rey Film Festival and I'll be in attendance doing a Q&A afterwards. I just realized this is the first time one of my films will be projected on the big screen in Los Angeles. I grew up in Southern California, attended university in LA, and had no idea back then that I would become a filmmaker. Thanks for all your support and I hope to see you there!

AMC Classic Marina Marketplace
Wednesday, Oct 4th at 6:00 PM
Q&A afterwards by yours truly

Trailer: https://reubenhernandez.com/maddie-trailer
Tix: https://www.eventbrite.com/e/sixth-annual-marina-del-rey-film-festival-tickets-37866102532

Join me next week for the world premiere of my film, ANTARCTICA, screening at the NYC Independent Film Festival on Wednesday, April 27th at 4:15 pm.

Trailer: http://reubenhernandez.com/antarctica-trailer

Tickets and info: https://www.nycindieff.com/session/art-experimental-films-sessions-1

I look forward to seeing you there!

ANTARCTICA Trailer

I’m excited to announce my short film, ANTARCTICA, will premiere at the NYC Independent Film Festival on Wednesday, April 27th at 4:15 pm, and will screen along with 8 other shorts.

Trailer: http://reubenhernandez.com/antarctica-trailer

Info and tickets: https://www.nycindieff.com/session/art-experimental-films-sessions-1

I would be so honored if you came out and/or invited anyone that would be interested. I look forward to seeing you there!

Warmly,

Reuben

How to Quit Your Job

Check out this fun 30 sec sketch video I directed :)

Improv + the 21st Century: http://www.lapertoso.com/when

Directed and edited by Reuben Hernandez
Created by Lisa Pertoso
Produced by Lisa Pertoso and Reuben Hernandez
Featuring Poppy, Philip Markle, and Star
Additional Cinematography & Studio provided by Daniel Castro