filmisnotdead

2017 A Year in Review by Reuben Hernandez

According to the Weather Channel, it feels like 2°F outside in Brooklyn right now! Mamma mia! After living in NYC for nearly seven years, it still feels like a foreign concept to have to check the weather every single day. No one ever talked about the weather where I grew up in SoCal. Despite the cold, I still love it here and enjoy experiencing seasons and continual change.

And so 2017 ends on a very cold note. 2017 is also the end of American made denim; today the Cone Mills White Oak plant, the last American selvedge denim mill, sadly closes it's doors after 112 years in operation. Cone Mills White Oak denim is my favorite denim fabric, and I ordered one last pair before White Oak shuts down for good. 

As 2017 comes to a close, I look back with gratitude. My narrative short film, Maddie, premiered at the Landmark Sunshine Cinema in NYC (sadly also closing it's doors for good next month) earlier this year. Maddie screened at a handful of film festivals and unexpectedly took home a few awards, including the Best Williamsburg Short Award at the Williamsburg Independent Film Festival in Brooklyn last month. Maddie will screen at a few more festivals in 2018. Big thanks to everyone that came out and supported our film this year. 

Another project I enjoyed working on this year was This Is Our New York, a short spot I directed for the New York Immigration Coalition, that was broadcasted on the big screen in Times Square.

On a personal note, the major highlight of 2017 was marrying my best friend Lisa in Puglia, Italy last summer alongside our dear friends and family members. We hosted a three day celebration and were intentional about spending quality time together with our loved ones over the course of several days. Afterwards, Lisa and I road tripped, swam, and ate our way around Southern Italy for a month. It was a memorable summer to say the least! 

Photo by Nathan Smith

Photo by Nathan Smith

Grotta del Soffio, Italy

Grotta del Soffio, Italy

Grotta della Poesia Grande, Italy. One of our favorite spots.

Grotta della Poesia Grande, Italy. One of our favorite spots.

Matera, Italy

Matera, Italy

This year I really had to learn not to sweat the small things in life. Life is too short to focus on little things that really don't matter in the end. I definitely want to continue working on this in 2018 and beyond.

Next year, I will also dance much more.

I also launched a brand new website that you're looking at right now (thanks to my web guru Katherine).

Last but not least, I moved my business into a new studio this year with my friends at Skypie Studio, and have been much more productive and happier. It has been really great and invaluable to move my work life outside of the house, and constantly be surrounded by a community of creatives. I have some exciting projects that I'm looking forward to working on next year.

Much love, peace, and Happy New Year to you all.

All My Best,
Reuben

by Katherine Yaksich

35 mm film photo of me on top of Half Dome by @matthewtmorgan   

#filmisnotdead #justdothedomething  

(at Half Dome Summit)

35 mm film photo of me on top of Half Dome by @matthewtmorgan

#filmisnotdead #justdothedomething

(at Half Dome Summit)

by Katherine Yaksich

This weekend I received my first tintype portrait in the mail by photographer   @gilesclement  , and it was really special to open the box and hold it in my hand for the first time. I know this sounds cheesy, but I’m pretty sure I held my breath as I was opening the box just like a kid opening up a Christmas present. It made me realize how spoiled we’ve become in the digital age, and how we expect and demand things instantaneously all the time.   
  Tintype predates film and was widely used in the 1860’s and 1870’s, so it is quite a unique experience if you ever get the opportunity to have one taken of you. It is by far the most memorable photo that I’ve ever had taken of me, especially since I spend most of the time on the other side of the camera these days.   
  I’m obsessed with handmade crafts, and inspired by people like Giles that are able to make a living doing what they love, creating handcrafted goods that help create deep and meaningful experiences for us. I hope to give this portrait away as a gift one day and have it passed down from generation to generation.

This weekend I received my first tintype portrait in the mail by photographer @gilesclement, and it was really special to open the box and hold it in my hand for the first time. I know this sounds cheesy, but I’m pretty sure I held my breath as I was opening the box just like a kid opening up a Christmas present. It made me realize how spoiled we’ve become in the digital age, and how we expect and demand things instantaneously all the time.

Tintype predates film and was widely used in the 1860’s and 1870’s, so it is quite a unique experience if you ever get the opportunity to have one taken of you. It is by far the most memorable photo that I’ve ever had taken of me, especially since I spend most of the time on the other side of the camera these days.

I’m obsessed with handmade crafts, and inspired by people like Giles that are able to make a living doing what they love, creating handcrafted goods that help create deep and meaningful experiences for us. I hope to give this portrait away as a gift one day and have it passed down from generation to generation.

by Katherine Yaksich

My first Coachella experience was magical and very special. I know that sounds so cliché, but it’s also very honest. Here’s the back story: 
 Two weeks ago I was having lunch with my friend Lauren in the West Village, and I ran into a client that I haven’t seen in a year. That client emailed me the next day and asked if I was available to film something for Coachella. I gladly accepted the job, secured a pass, and I was well on my way. My friend Cheree (pictured here in this double photo) and I went to college and studied abroad in Florence together. She was so gracious and invited me to crash with her and some friends at a cottage in Indio. Phil, a really nice guy dressed up as Cupid, took this Polaroid picture of us, and handed it to us like it was no big deal (thanks for the memorable souvenir, Phil!). The first day I rode a bike into the festival and got 2 flat tires. Thankfully, a stranger was kind enough to give me and my bike a ride home at the end of the night. I actually ran into him the next day, which is pretty crazy given that 90,000 people attend the festival each weekend. I offered to buy him a drink and he politely declined. Tim, another friend that flew out from NY, was so generous and patient with helping me navigate my first Coachella by answering all of my questions including what to wear and where to park. What I’m getting at is that the Coachella community is incredibly kind, gracious, generous, happy, and giving. I experienced so many random acts of kindness, meaningful human interactions, and genuine smiles this weekend that I could have sworn I was in some kind of utopia. And it’s not just any smile, but it’s a smile that you exchange and immediately you know there’s a connection that you share that’s much bigger and significant than ourselves. I almost forgot to mention that there’s also incredible music and non-stop dancing for 3 days straight. Two and a half weeks ago I had no idea I would be attending Coachella this year. It’s funny how I’ve lived in So Cal for most of my life but never made it out to Coachella until relocating to NYC. I now fully understand why people love Coachella so much and I definitely hope to be back! And let’s be honest - where else in the world would you be photo bombed by Yoda in a Polaroid picture? The experience is pure magic. 
 #shakeitlikeapolaroidpicture #coachellove #coachella #coachella2014 #polaroid #lomography #filmisnotdead #yodaphotobomb (at Coachella Valley Music and Arts Festival)

My first Coachella experience was magical and very special. I know that sounds so cliché, but it’s also very honest. Here’s the back story:

Two weeks ago I was having lunch with my friend Lauren in the West Village, and I ran into a client that I haven’t seen in a year. That client emailed me the next day and asked if I was available to film something for Coachella. I gladly accepted the job, secured a pass, and I was well on my way. My friend Cheree (pictured here in this double photo) and I went to college and studied abroad in Florence together. She was so gracious and invited me to crash with her and some friends at a cottage in Indio. Phil, a really nice guy dressed up as Cupid, took this Polaroid picture of us, and handed it to us like it was no big deal (thanks for the memorable souvenir, Phil!). The first day I rode a bike into the festival and got 2 flat tires. Thankfully, a stranger was kind enough to give me and my bike a ride home at the end of the night. I actually ran into him the next day, which is pretty crazy given that 90,000 people attend the festival each weekend. I offered to buy him a drink and he politely declined. Tim, another friend that flew out from NY, was so generous and patient with helping me navigate my first Coachella by answering all of my questions including what to wear and where to park. What I’m getting at is that the Coachella community is incredibly kind, gracious, generous, happy, and giving. I experienced so many random acts of kindness, meaningful human interactions, and genuine smiles this weekend that I could have sworn I was in some kind of utopia. And it’s not just any smile, but it’s a smile that you exchange and immediately you know there’s a connection that you share that’s much bigger and significant than ourselves. I almost forgot to mention that there’s also incredible music and non-stop dancing for 3 days straight. Two and a half weeks ago I had no idea I would be attending Coachella this year. It’s funny how I’ve lived in So Cal for most of my life but never made it out to Coachella until relocating to NYC. I now fully understand why people love Coachella so much and I definitely hope to be back! And let’s be honest - where else in the world would you be photo bombed by Yoda in a Polaroid picture? The experience is pure magic.

#shakeitlikeapolaroidpicture #coachellove #coachella #coachella2014 #polaroid #lomography #filmisnotdead #yodaphotobomb (at Coachella Valley Music and Arts Festival)