Commercials

Director's Reel /  by Reuben Hernandez

Reuben Hernandez | 2019 Director’s Reel

I’m excited to share my new director’s reel featuring some of my film work over the last five years. A huge shoutout to my cast, crews, supporters, and collaborators that have helped bring these projects to life. Thanks for watching.

Filmed on location in NYC, Antarctica, Arctic Norway, Chile, and Yellowknife

Airbnb Sketch NYC /  by Reuben Hernandez

New work for Airbnb

Airbnb Sketch Your Way Around NYC

Director Andrew Klein
Director of Photography Reuben Hernandez
Sound mixer Nick Heppding
Post production Airbnb
Produced by Reflector

WAVE. PARTICLE. DUPLEX. BY STUDIO SWINE /  by Reuben Hernandez

A/D/O by MINI + Studio SWINE: WAVE. PARTICLE. DUPLEX. Teaser

I was a DP for these short videos directed by Adam Sjöberg showcasing the making of WAVE. PARTICLE. DUPLEX. by Studio SWINE at A/D/O by MINI. It was challenging lighting the red and yellow rooms, while maintaining the integrity of the exhibit.

”From August 2018 through January 2019, acclaimed designers Alexander Groves + Azusa Murakami -- aka Studio SWINE -- participated in a design residency at A/D/O by MINI. This film by director, Adam Sjöberg, documents their research and exploration that culminated in a site-specific exhibition of their works entitled Wave. Particle. Duplex. at A/D/O in Brooklyn, NY.”

Read more about the making of WAVE. PARTICLE. DUPLEX. here and here.

Directed by Adam Sjöberg
Cinematography by Adam Sjöberg and Reuben Hernandez
Gaffer John Hudak
G&E Swing Milton De La Cruz
Produced by Loose Luggage Media

A/D/O by MINI + Studio SWINE: The Making of Wave. Particle. Duplex.

A/D/O by MINI + Studio SWINE: Wave. Particle. Duplex.
A/D/O by MINI + Studio SWINE: Wave. Particle. Duplex.
A/D/O by MINI + Studio SWINE: Wave. Particle. Duplex.

Eau Palm Beach Resort & Spa - Brand Video /  by Reuben Hernandez

Eau Palm Beach Resort & Spa - Brand Video

Director - Andrew Klein
Director of Photography - Reuben Hernandez
Underwater Photography - Andrew Klein & Reuben Hernandez
Editor - William Zitser
Color - Jenny Montgomery, Company 3

2018 NBC Upfront /  by Reuben Hernandez

It's been a bit hectic lately with various projects in the pipeline (more about that in the next post) and I actually just flew back from Aspen tonight. Above is a video my team and I filmed, edited, and produced of the 2018 NBC Upfront, and a funny video of me accidentally photobombing the red carpet (video up top). It's a blast interacting with the NBC talent on the red carpet. Executive produced by Jeff Smith and HudsonGray.

This Is Our New York /  by Katherine Yaksich

This Is Our New York

A short 10 sec spot I directed for The New York Immigration Coalition, now being broadcasted in Times Square on Broadway and 43rd St.

Directed by Reuben Hernandez

Produced by Lisa Pertoso 

Gaffer/Lighting Tech Nico Vasquez