Christian Siriano X Unisom

This year I had the pleasure of filming part of this Met Gala Sleeping Beauties campaign featuring Christian Siriano for Unisom. The campaign won Social Media Campaign of the Year at the 2024 Healthcare Marketing Impact Awards presented by Modern Healthcare and Ad Age. Thanks to Shane LaVancher, The Martin Agency, and Lippe Taylor for the opportunity. Congrats to The Martin Agency and everyone that worked on this campaign!

This year I also filmed part of a documentary feature film and was a director of photography on a true crime TV series. I’m grateful for these projects and am looking forward to what 2025 will bring. Happy New Year!

Creative Humans Feature

Click on the image below to see Reuben’s work featured on Creative Humans

Reuben Hernandez, director and cinematographer, is featured on Creative Humans

Director's Reel

Reuben Hernandez | 2019 Director’s Reel

I’m excited to share my new director’s reel featuring some of my film work over the last five years. A huge shoutout to my cast, crews, supporters, and collaborators that have helped bring these projects to life. Thanks for watching.

Filmed on location in NYC, Antarctica, Arctic Norway, Chile, and Yellowknife

Airbnb Sketch NYC

New work for Airbnb

Airbnb Sketch Your Way Around NYC

Director Andrew Klein
Director of Photography Reuben Hernandez
Sound mixer Nick Heppding
Post production Airbnb
Produced by Reflector

WAVE. PARTICLE. DUPLEX. BY STUDIO SWINE

A/D/O by MINI + Studio SWINE: WAVE. PARTICLE. DUPLEX. Teaser

I was a DP for these short videos directed by Adam Sjöberg showcasing the making of WAVE. PARTICLE. DUPLEX. by Studio SWINE at A/D/O by MINI. It was challenging lighting the red and yellow rooms, while maintaining the integrity of the exhibit.

”From August 2018 through January 2019, acclaimed designers Alexander Groves + Azusa Murakami -- aka Studio SWINE -- participated in a design residency at A/D/O by MINI. This film by director, Adam Sjöberg, documents their research and exploration that culminated in a site-specific exhibition of their works entitled Wave. Particle. Duplex. at A/D/O in Brooklyn, NY.”

Read more about the making of WAVE. PARTICLE. DUPLEX. here and here.

Directed by Adam Sjöberg
Cinematography by Adam Sjöberg and Reuben Hernandez
Gaffer John Hudak
G&E Swing Milton De La Cruz
Produced by Loose Luggage Media

A/D/O by MINI + Studio SWINE: The Making of Wave. Particle. Duplex.

Eau Palm Beach Resort & Spa - Brand Video

Eau Palm Beach Resort & Spa - Brand Video

Director - Andrew Klein
Director of Photography - Reuben Hernandez
Underwater Photography - Andrew Klein & Reuben Hernandez
Editor - William Zitser
Color - Jenny Montgomery, Company 3

2018 NBC Upfront

It's been a bit hectic lately with various projects in the pipeline (more about that in the next post) and I actually just flew back from Aspen tonight. Above is a video my team and I filmed, edited, and produced of the 2018 NBC Upfront, and a funny video of me accidentally photobombing the red carpet (video up top). It's a blast interacting with the NBC talent on the red carpet. Executive produced by Jeff Smith and HudsonGray.

This Is Our New York

This Is Our New York

A short 10 sec spot I directed for The New York Immigration Coalition, now being broadcasted in Times Square on Broadway and 43rd St.

Directed by Reuben Hernandez

Produced by Lisa Pertoso 

Gaffer/Lighting Tech Nico Vasquez

I directed and DP’d the last shot of Bono with help from Spike Jonze. It was a total blast!