do what you love

by Katherine Yaksich

The Moment Light Begins

Directed and edited by Reuben Hernandez
Produced by Andrew Klein and Reuben Hernandez
Commuter - Andrew Klein
Boss - Kevyn Dillow
Voice-over by Jason Perry Stevens
Color grade by Chetan Patel
Music by Tony Anderson
Production assistants - Effie Speridakos and Zanni Watkins
Special thanks to Ira Lippke Studios and Greg Bujak
“Let the beauty of what you love, be what you do.” - Rumi

Several months of blood, sweat, and tears went into this video, not to mention broken equipment, reshoots, a near disaster on the Williamsburg Bridge, and multiple 5 am call times. It’s also interesting to note that both Andrew and I have similar stories, 5 years apart. I hope you enjoy this video and that it inspires you in one way or another. Andrew and I fly to Africa in exactly 2 weeks…

All My Best,
Reuben

by Katherine Yaksich

“We use old machines, we take our time, and we love what we do.” 
 Huge thanks and shout out to   Raleigh Workshop  , for taking such great care of me. Not only do they make the best jeans (I’ve been searching for years), but they have some of the best customer service I have ever experienced and will take great care of you. All of their jeans are handmade in small batches, with the highest level of craftsmanship and extraordinary attention to detail. Each pair is signed and numbered, made from the finest selvedge denim from Cone Mills’ White Oak plant. Every pair of jeans tell a story, and I can’t wait to break this raw selvedge pair in this summer in the Arctic!

“We use old machines, we take our time, and we love what we do.”

Huge thanks and shout out to Raleigh Workshop, for taking such great care of me. Not only do they make the best jeans (I’ve been searching for years), but they have some of the best customer service I have ever experienced and will take great care of you. All of their jeans are handmade in small batches, with the highest level of craftsmanship and extraordinary attention to detail. Each pair is signed and numbered, made from the finest selvedge denim from Cone Mills’ White Oak plant. Every pair of jeans tell a story, and I can’t wait to break this raw selvedge pair in this summer in the Arctic!

by Katherine Yaksich

The Holstee Manifesto Lifecycle Video

holstee.com/manifesto

The Holstee Manifesto is a call to action to live a life full of intention, creativity, passion, and community. 

The LifeCycle Film came about as a desire to bring the energy and passion behind the Manifesto to life through something we love–biking. As we seek to live mindful lifestyles that leave a positive impact on the people and world around us, biking has become a passion that is much more than a transportation alternative. It is a way of fully experiencing the city we love and all of its details.

This Film is a celebration. It is a celebration of gatherings, of diversity, of life, and of the beauty of shared experience. We hope you enjoy.