Behind the scenes w @jr

Artwork by JR for The New York Times

#walkingnewyork

(at Flatiron Building)

The Moment Light Begins

Directed and edited by Reuben Hernandez
Produced by Andrew Klein and Reuben Hernandez
Commuter - Andrew Klein
Boss - Kevyn Dillow
Voice-over by Jason Perry Stevens
Color grade by Chetan Patel
Music by Tony Anderson
Production assistants - Effie Speridakos and Zanni Watkins
Special thanks to Ira Lippke Studios and Greg Bujak
“Let the beauty of what you love, be what you do.” - Rumi

Several months of blood, sweat, and tears went into this video, not to mention broken equipment, reshoots, a near disaster on the Williamsburg Bridge, and multiple 5 am call times. It’s also interesting to note that both Andrew and I have similar stories, 5 years apart. I hope you enjoy this video and that it inspires you in one way or another. Andrew and I fly to Africa in exactly 2 weeks…

All My Best,
Reuben

| MY SWEET NEW RIDE |

I managed to score the last Tokyo Bike in this beautiful color, since they stopped producing it last year.

I’ve been eyeing it for over a year so it was probably meant to be.

(at Wiiliamsburg, Brooklyn)

| HOME SWEET HOME |

After 4.5 years of living here and numerous flights back and forth, this is the closest fly by I’ve ever experienced over Manhattan 😍

It’s fascinating how such a simple, fleeting moment of beauty can really stop you in your tracks.

And I’m so excited to be back home!

#empirestateofmind

(at New York City)

\ summer’s gone \

I dare you to leave everything behind
This is your chance to start all over
Hop on a plane
I want to know seasons
I want to feel things I’ve never felt before
We will believe tonight, tonight
Tonight
Tonight
Tonight
This is our chance to start all over

#reubenwrotethis

I’ve decided to reevaluate my relationship with time going into 2015…  

(at Williamsburg)

Into the Wild (at San Francisco, California)