It's been a bit hectic lately with various projects in the pipeline (more about that in the next post) and I actually just flew back from Aspen tonight. Above is a video my team and I filmed, edited, and produced of the 2018 NBC Upfront, and a funny video of me accidentally photobombing the red carpet (video up top). It's a blast interacting with the NBC talent on the red carpet. Executive produced by Jeff Smith and HudsonGray.
A lot of people ask me why I decided to move to NYC. Ever since the first time I visited NYC, I told myself I had to live there. I was incredibly inspired by everything it had to offer, and it became a long time dream of mine. I’m actually back in CA writing this, and a lot of people ask me if I like NYC and are surprised when I say I absolutely love it.
Now that I’ve lived in NYC for nearly 2.5 years, I’ve realized that it has allowed me live the lifestyle I want to live. Don’t ask yourself what kind of job you want, but what kind of lifestyle you want to live. When I was working full time in CA and only had 2 weeks of vacation each year, I knew I had to figure out a way to get more time off each year. And the way to do it is to work for yourself. Thankfully, NYC has given me the opportunity to make a living doing what I love to do. On top of that, I’ve been able to take off around 2 months each year, which has been absolutely fantastic. My first year, I spent over a month traveling through Egypt, Jordan, Malta, and Italy. Last year I spent 6 weeks in Australia and New Zealand, and checked 4 things off of my bucket list. This year I spent a month filming in London, South Africa, and India and I’ll be living in Paris for a month in the fall, which has been another dream of mine. As great as NYC is, it’s also great to take regular breaks from the chaos and the hustle and bustle. But I’ve truly been able to thrive in NYC and live out my dreams, as cheesy as that sounds. I was even able to pay off my last college loan this year and become debt free finally (a long time goal)! I encourage my CA friends to join me in NYC and I think they’re sick of hearing it. Honestly, I truly think they would enjoy and love it.
NYC is an incredibly dynamic, creative, exciting, and fun place. There is never a dull moment and it will never cease to amaze. Last month I had the opportunity to meet my favorite artist, JR, at Times Square. I joined his global art project, Inside Out (the largest participatory art project in the world), and pasted a large 3 ft X 4 ft portrait of myself on Times Square. I saw one of my favorite documentary films of the year at TriBeCa Film Festival, Cutie and the Boxer, and met the main characters afterwards. They are such a cute couple! New Yorkers are working on all sorts of exciting projects all the time. I have a friend filming a documentary about break dancing in the developing world, and he’s been following incredible stories in places like Yemen and Uganda. I have another friend doing photography work in the Arctic and Antarctica. Hopefully I’ll be joining her in Antarctica in Feb 2014!
NYC is home for now, indefinitely. I can’t say for sure where I’ll be in 5 or 10 years. But for now, I’m very happy, content, passionate, and extremely grateful. Let’s grab a cup of coffee together in NYC or Paris!
The aftermath of Hurricane Sandy, the day after it devastated New York City and surrounding areas. It gave me an excuse to try out the new 24-70 f2.8 II lens.
All images copyright Reuben Hernandez. All rights reserved.
Here is the video of Issac Mizrahi that I shot with director, Mo Scarpelli, produced by Mustache Agency: https://vimeo.com/47878153
Director: Mo Scarpelli
DP: Reuben Hernandez
Agency: Mustache Agency
Client: Isaac Mizrahi NY
Comprising eighty-eight 7,000-watt xenon light bulbs positioned into two 48-foot squares that echo the shape and orientation of the Twin Towers, Tribute in Light is assembled each year on a roof near the World Trade Center site. The illuminated memorial reaches 4 miles into the sky and is the strongest shaft of light ever projected from earth into the night sky.
Tribute in Light is one of the most powerful and healing works of public art ever produced. The majestic blue twin beams are presented annually by MAS, shining from dusk on September 11, through dawn the next day. Visible within a sixty-mile radius on a clear night, Tribute has become a world-renowned icon of remembrance, honoring those who were lost, as well as those who worked so hard to get our city through that terrible trial.
I’ve wanted to capture these images for years and finally got them. I will post a time lapse shortly so stay tuned.
Images copyright Reuben Hernandez. All Rights Reserved.
Here’s a teaser for a wedding film that I’ve been working on over the past month, filmed partially on super 8 mm. It was such a fantastic and fun experience documenting this incredible day for Jessie and Scott, and this entire project has been quite a journey (and learning experience). I decided to hire a third cinematographer to film on super 8 mm, which was shot on an old camera and we had no idea how it would perform. Fortunately, the footage turned out great and the super 8 mm adds quite a nice, unique touch to the rest of the film. We were actually filming another job last week with the same 8 mm camera and it broke :[. Be sure to always have a back up on hand when shooting on old film cameras. It’s really great to be shooting on film again and I can’t wait to get my hands on a 70 mm camera and some 70 mm film one of these days!
The venue, Longhouse Reserve, a remarkable sculpture garden and museum in East Hampton, NY only hosts one wedding a year so I’m happy I got to be a part of it.
A total of 5 cameras were used to film this project: Bauer Super 8 mm camera, Canon 5D mark II, 5D mark III, Nikon D800, and the GoPro HD Hero. I also used the Manfrotto Video Fluid Head monopod and absolutely loved it. That thing is an absolute workhorse/necessity for documentary shooting on long days, especially if you need to shoot down from up above. I highly recommend it. I also used the Zeiss 85 mm f1.4 lens for the first time and wasn’t a huge fan of the focusing ring. It took a lot of turning to pull focus with that lens and probably will only use it when shooting in more of a controlled environment. My favorite lens that I used on this project is the Canon 100 mm 2.8L macro lens, and it’s by far the sharpest lens I’ve used. It also has image stabilizer which really makes a difference when shooting film on DSLR cameras. The downside to this lens is that a focal length of 100 mm is very limiting and not very versatile for documentary work.
Enough geeking out for now. I hope you like what you see so far.
PS This film has been a collaborative effort and would not be possible without the hard work of my dedicated team. It’s all about collaboration!
Additional cinematography by Gates Bradley
8 mm film and time lapse photography by Adrian Totolici
Special thanks to Ira Lippke Studios
Here are some still images by Ira Lippke and Jason Walker for Ira Lippke Studios: http://iralippkestudios.com/blog/jessie-scotts-wedding-in-east-hampton/
Rineke Dijkstra: A Retrospective
Guggenheim Museum New York
June 29–October 8, 2012
Since the early 1990s, Rineke Dijkstra has produced a complex body of photographic and video work, offering a contemporary take on the genre of portraiture. Her large-scale color photographs of young, typically adolescent subjects recall 17th-century Dutch painting in their scale and visual acuity. The minimal contextual details present in her photographs and videos encourage us to focus on the exchange between photographer and subject and the relationship between viewer and viewed. Rineke Dijkstra: A Retrospective brings together more than 70 photographs and five videos in a major mid-career survey, offering the most comprehensive presentation of the artist’s work to date.
Dijkstra has also photographed individuals repeatedly over the course of several months or years. Her ongoing Almerisa series began in 1994 with a single photograph of a young Bosnian girl at a Dutch refugee center for asylum-seekers, and has grown as Dijkstra continued to photograph her regularly for more than a decade, as she became a young woman with a child of her own. The outward signals of her transition into adulthood and her integration into mainstream Dutch culture reveal themselves incrementally over the course of many years.
—Jennifer Blessing, Senior Curator, Photography
More info at the Guggenheim website