polar bears

2019 A Decade in Review by Reuben Hernandez

One of the single most defining moments of the past decade was when I quit my job, started my own company, and moved to NYC. It was one of the most difficult and best decisions I have ever made. That was nearly 10 years ago, and it has led me to numerous opportunities that I had only dreamed of such as landing in Antarctica, photographing great white sharks breach, and seeing the aurora borealis dance above me and light up the Arctic sky. That decision also led me to meeting my wife Lisa in my Brooklyn neighborhood and to becoming a father to Leuca last year, which has been a wonderful and beautiful journey.

It’s difficult to summarize an entire decade, so I will share some of my favorite experiences and work over the last ten years.

Antarctica © 2015 Reuben Hernandez

Antarctica © 2015 Reuben Hernandez

Landing in Antarctica was a really big deal for me. I had dreamed of visiting Antarctica ever since I was in fourth grade and Antarctica also marked my seventh and final continent. It is transcendent and truly like no place on earth. This is one of many images I photographed as photographer in residence onboard an expedition ship. Dreams do come true. That’s what I would tell my childhood self.

Great white shark breaching in South Africa © 2015 Reuben Hernandez

Great white shark breaching in South Africa © 2015 Reuben Hernandez

This photograph was taken in False Bay, South Africa and speaks for itself. This happened in about a split second so you can imagine how challenging of a photograph this was to capture. The is one of the images I am most proud of and I still can’t believe I got the shot. I was freaking out afterwards. Sharks are awesome creatures and I’ve always wanted to see a great white shark breach.

Mother and cub polar bears in Svalbard, Arctic Norway © 2014 Reuben Hernandez

Mother and cub polar bears in Svalbard, Arctic Norway © 2014 Reuben Hernandez

In 2014 I had the opportunity to be a photographer in residence onboard an expedition ship in Svalbard, Arctic Norway. We spotted these polar bears from our ship from about 300 meters and our expedition leader decided that we would jump in zodiacs to get a closer look. The seawater was torrential and we were getting absolutely soaked by the waves smashing against the front of our zodiacs as we raced towards the polar bears. Luckily the bears remained and we got to observe them closer from our zodiacs. This was also a challenging photograph to capture with a long lens on a zodiac that was rocking up and down. I have a print of this photograph in my daughter Leuca’s room, and it definitely has a new meaning for me being a parent.

Rifle master Tom Smith searching for polar bears in Svalbard, Arctic Norway © 2014 Reuben Hernandez

Rifle master Tom Smith searching for polar bears in Svalbard, Arctic Norway © 2014 Reuben Hernandez

The Milky Way rising above the Atacama Desert, Chile © 2015 Reuben Hernandez

The Milky Way rising above the Atacama Desert, Chile © 2015 Reuben Hernandez

On my way to Antarctica I spent some time in the Atacama Desert in northern Chile in hopes of photographing the Milky Way. It was quite an adventure to say the least. I spent a few weeks waiting for the rain and full moon to pass as I foolishly didn’t check the phases of the moon beforehand. The Atacama Desert is supposed to be one of the driest places on earth so I was surprised by the rain. I woke up each morning at about 3 am and rode my bike alone out into the desert. It was a bit unnerving and extremely desolate and dark. It was also humbling and peaceful to see so many stars and stand beneath billions of galaxies. This is a self portrait I captured underneath the Milky Way.

BBC Travel © 2018 Reuben Hernandez

BBC Travel © 2018 Reuben Hernandez

Last year I was commissioned by BBC Travel to cover a story for their To the Ends of the Earth series. I had the opportunity to visit Supai, the only US town that receives its mail by mule train and is only accessible by hiking eight miles into the Grand Canyon or by helicopter. I hiked more than 20 miles off the grid carrying 40 - 50 lbs of photo and video gear, food, and camping supplies for this story. It was a challenging story and an adventure to say the least, and the Havasupai Falls are one of the most beautiful natural wonders I have ever seen. Check out the full story and interview with tribal elder Rex Tilusi here.

Red Nose Day The Ultimate Definitive Multi-Celebrity Plea (feat. everyone we know)

I directed Bono in the above Red Nose Day celebrity PSA. Spike Jonze showed up and thanked me for allowing him to help out. It was pretty wild meeting Bono and Spike, two creative forces I have looked up to.

Maddie, my narrative directorial debut, had its online premiere earlier this year on Film Shortage after screening at several film festivals and winning a few awards. You can watch the film above (TRT: 11 min). I love the collaborative process of making films and have had the pleasure of working with some incredibly talented casts and crews. I’ve since directed two other narrative short films and joined the Filmshop collective, where we workshop works in progress, foster collaboration, and help bring each other’s projects to life.

I’m grateful to be in my 10th year of business, creating work that I believe is meaningful both personally and professionally. This year I’m proud to be certified as a NYC minority-owned business enterprise. 2020 and beyond will be a new and exciting chapter for Reuben Hernandez Studios. Thank you to all of my clients, friends, family, and collaborators that have supported and believed in me over the last decade. I wouldn’t be here without you.


My daughter Leuca is growing up so fast I can hardly believe it. Yesterday she turned 15 months old. She brings us so much love and joy and is an absolute beast. She’s been doing baby parkour and ran laps around the airplane last week. She keeps us on our toes and never ceases to amaze us. Leuca has given me a new purpose as a working dad.

Happy Holidays! Love, Lisa, Leuca, and Reuben

Happy Holidays! Love, Lisa, Leuca, and Reuben

A year ago I wrote “Going forward I'll have to live a more structured life to prioritize my time between family, work, personal projects, and exercise/dance/self-care.” I think I did a pretty good job over the past year. I’ve come a long way and I know there’s always room for improvement. We had a family vacation planned earlier this year that I had to cut short for a job in LA. I know it was the right decision and I’m learning how to make sacrifices and that often times things just do not go as planned. I’m relearning how important family is. My dad hasn’t been doing very well and I’m happy that Leuca got a chance to meet him and see him a few times this year. It’s important for Leuca to know her family history and where she came from. My dad’s illness has brought my family closer together in unexpected ways. I want to continue to cherish each moment I spend with Leuca and my family and love them as much as I can.

It’s past 1 am and I actually have to film a job on NYE so I best be going. If you made it this far, thanks for following along. Wishing you love, peace, and Happy New Year. See you in 2020!

All My Best,
Reuben

2014 A Year in Review by Katherine Yaksich

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2014 | A Year in Review

Greetings from California! When I look back at 2014, I can’t help but be surprised by how quickly the year flew by. It’s quite startling actually. I’ve decided that moving forward I need to reevaluate and work on my relationship with time. I need to savor the adventures a bit more and stop more frequently to soak up, enjoy, and live in the moment.

I’m also incredibly grateful for all of the beautiful moments I experienced and the people I shared them with. One thing I’m proud of is how much time I was able to spend with my friends that live on the west coast. I took 7 trips out west to CA this year, mostly for work. But more than ever, I realize that cultivating friendships and community takes a lot of work and energy, but is also meaningful, necessary, rewarding, and quite possibly the most important aspect of life. I want to be intentional about cultivating relationships and one way I will do this is by designing adventures specifically for that purpose. This past year I finally summited Half Dome with my friend Matt and in 2015, I will head to South Africa, Tanzania, and Zanzibar with my friend Drew to conquer Kilimanjaro and hopefully get some great views of “big cats playing ball”. 

One of my major highlights of 2014 was the time I spent as the Photographer in Residence onboard the M/S Expedition ship in the Arctic, 600 - 800 miles from the North Pole. It was truly a transformative experience spent in the wild, beautiful, and fragile polar environment, and made me realize firsthand the importance of safeguarding the future of our planet. I’m so excited to embark in a few weeks on a 2 month adventure and photo residency back onboard the M/S Expedition down in Antarctica, which has been on my bucket list ever since I was in 4th grade and is also my final continent to explore. It will definitely be a meaningful experience that will undoubtedly shape my life and future work.

Thanks for joining me on this adventure and for allowing me to share some of my favorite moments. I wish you a beautiful, adventurous, and transformative 2015! 

The photos above are my top 10 favorite images of 2014 with captions below.

All My Best, 
Reuben

1. Polar Bears in the Arctic, photographed about 100 meters away from a zodiac and one of the most challenging images I’ve ever captured (Svalbard, Norway)

2. Dr. Tom Smith, rifle master and naturalist, once saved a polar bear’s life by punching it in the face (Svalbard, Norway)

3. A mountain peak emerges in Inglefieldbreen, Svalbard, less than 800 miles from the North Pole

4. NYC Ballet, Jen Trahan for Reuben Hernandez Studios, NYC

5. Yosemite’s Half Dome summit with Matthew Morgan (California)

6. Blood Moon/Total Lunar Eclipse, photographed from Southern California

7. Christopher “Push” Costa at PMT Dance Studio, NYC

8. Spiderman Parkour Self Portrait, Brooklyn, NY

9. JR’s Inside Out Project at Millions March NYC 

10. 9/11/2014, NYC

by Katherine Yaksich

 Arctic Self Portrait
An Arctic self portrait taken less than 600 miles from the North Pole, while we search for polar bears near the pack ice. Thanks for joining me on this wild adventure. It’s difficult to describe my experience in the Arcti…

 Arctic Self Portrait

An Arctic self portrait taken less than 600 miles from the North Pole, while we search for polar bears near the pack ice. 

Thanks for joining me on this wild adventure. It’s difficult to describe my experience in the Arctic as a photographer in residence, but I definitely have a greater appreciation for our planet. I’ve learned a tremendous amount and had the wonderful opportunity to be part of a gracious, knowledgable, and talented expedition team. I’m excited to be back on the ship headed to Antarctica next February, which would mark my 7th and final continent. Antarctica has actually been on my bucket list ever since I did a school report on it in third grade. 

I will leave you with this quote by Paul Nicklen, a National Geographic photographer and biologist, that truly resonated with me:

“I want to bring back images of this remote, raw, unforgiving, beautiful, and yet extremely fragile world to you. I want you to care about these regions as much as I do, and I hope to inspire you to help avert the warming trend that is changing them quickly and irreversibly.”  

Live Adventurously,
Reuben

by Katherine Yaksich

This Arctic Life
My favorite image of my Arctic series goes out to this mother and cub, spotted from our ship from over 8 miles away by one of our naturalists. It may not look like it, but this was my most challenging photograph. We had to race over…

This Arctic Life

My favorite image of my Arctic series goes out to this mother and cub, spotted from our ship from over 8 miles away by one of our naturalists. It may not look like it, but this was my most challenging photograph. We had to race over in our Zodiacs in very rough waters to get within 125 meters, and shooting at a focal length of 640 mm from a bouncing watercraft is not very ideal. Water was spraying all over us in true Arctic expedition fashion, and some cameras even stopped working after this operation. 

According to a report published by the World Wide Fund for Nature, “A substantial reduction in the extent of the sea ice during the summer will undoubtedly have a negative impact on polar bears. Based on extremely conservative forecasts about the future extent of the sea ice, scientists have estimated that two thirds of the polar bear population could become extinct by 2050. If the sea ice continues to retreat at the speed witnessed during the last few years, the situation will become even more critical.”

by Katherine Yaksich

MOTHERHOOD

Polar bears rolling in the deep at Hornsund, located on the island of Spitsbergen in Svalbard.

Filmed on location in the Arctic

by Katherine Yaksich

Arctic Short Video Series 3 of 4 (15 sec)

A time lapse of our expedition ship navigating through pack ice less than 600 miles from the North Pole, while we search for polar bears.

by Katherine Yaksich

This Arctic Life
One last shot before I go again - my favorite polar bear at Inglefieldbreen. Polar bears have transparent hair, black skin, and black tongues and are the largest terrestrial predator on earth. #thisarcticlife (at Svalbard)

This Arctic Life

One last shot before I go again - my favorite polar bear at Inglefieldbreen. Polar bears have transparent hair, black skin, and black tongues and are the largest terrestrial predator on earth. #thisarcticlife (at Svalbard)

by Katherine Yaksich

“The secret to success is to do what you love.” - Dr. Tom Smith, rifle master and naturalist
Tom is one of the most fascinating guys I have ever met and has some incredible stories that include traveling solo through the Arctic for 2 yea…

“The secret to success is to do what you love.” - Dr. Tom Smith, rifle master and naturalist

Tom is one of the most fascinating guys I have ever met and has some incredible stories that include traveling solo through the Arctic for 2 years on a single journey, living and hunting with the Inuit community, and saving a polar bear’s life by punching it in the face. I’m lucky to be part of this team #thisarcticlife #makeportraits (at Svalbard)