Antarctica

Freelancers Union Photography Show Opening Reception by Reuben Hernandez

I’m excited to show my work from Antarctica and the Arctic at the Freelancers Union Photography show at Industry City in Brooklyn. Join us on Thursday, September 14th for the official gallery opening reception from 5 pm - 8 pm at 241 37th Street, 3rd Floor - Suite A326, Brooklyn, NY 11232. Beer and refreshments will be served and the show will run until January 10, 2024. More info/RSVP here. I hope to see you there!

Freelancers Union Photography Show
September 14, 2023 – January 10, 2024

Opening Reception
September 14, 2023
5pm – 8pm

Freelancers Hub
241 37th Street
3rd Floor – Suite A326
Brooklyn, NY 11232

Coastlines: At the Water's Edge hardcover book by Reuben Hernandez

I’m excited to announce that one of my Antarctica images has been published in the hardcover book, Coastlines: At the Water’s Edge by Emily Nathan, published by Ten Speed Press and released this week.

This is my first book publication so I’m absolutely honored to be a part of this project. I received an advance copy of the book earlier this month and was pleasantly surprised to see how beautiful and stunning the book turned out. It’s been wonderful to see my image in print and to share my work with a broader audience.

Coastlines is a love letter to the sea and the planet that’s been years in the making, and we hope it will inspire you to take small and large steps to protect our planet.

Blue and green coastline image

Coastlines: At the Water's Edge by Emily Nathan

A whale in Greenland and a blue iceberg in Antarctica

Antarctica by Reuben Hernandez and Greenland by Natalia Horinkova

World Antarctica Day by Reuben Hernandez

A humpback whale breaches in Antarctica © Reuben Hernandez

A humpback whale breaches in Antarctica © Reuben Hernandez

Yesterday was World Antarctica Day, celebrating the day the Antarctic Treaty was signed. Dad once told me he was envious that I got sent to photograph Antarctica and would live vicariously through me. The wildlife in Antarctica is so beautiful, raw, and uninhibited. I keep coming back to this photograph and can’t help but think of my dad and how he pushed me to explore, photograph, and document beauty.

2019 A Decade in Review by Reuben Hernandez

One of the single most defining moments of the past decade was when I quit my job, started my own company, and moved to NYC. It was one of the most difficult and best decisions I have ever made. That was nearly 10 years ago, and it has led me to numerous opportunities that I had only dreamed of such as landing in Antarctica, photographing great white sharks breach, and seeing the aurora borealis dance above me and light up the Arctic sky. That decision also led me to meeting my wife Lisa in my Brooklyn neighborhood and to becoming a father to Leuca last year, which has been a wonderful and beautiful journey.

It’s difficult to summarize an entire decade, so I will share some of my favorite experiences and work over the last ten years.

Antarctica © 2015 Reuben Hernandez

Antarctica © 2015 Reuben Hernandez

Landing in Antarctica was a really big deal for me. I had dreamed of visiting Antarctica ever since I was in fourth grade and Antarctica also marked my seventh and final continent. It is transcendent and truly like no place on earth. This is one of many images I photographed as photographer in residence onboard an expedition ship. Dreams do come true. That’s what I would tell my childhood self.

Great white shark breaching in South Africa © 2015 Reuben Hernandez

Great white shark breaching in South Africa © 2015 Reuben Hernandez

This photograph was taken in False Bay, South Africa and speaks for itself. This happened in about a split second so you can imagine how challenging of a photograph this was to capture. The is one of the images I am most proud of and I still can’t believe I got the shot. I was freaking out afterwards. Sharks are awesome creatures and I’ve always wanted to see a great white shark breach.

Mother and cub polar bears in Svalbard, Arctic Norway © 2014 Reuben Hernandez

Mother and cub polar bears in Svalbard, Arctic Norway © 2014 Reuben Hernandez

In 2014 I had the opportunity to be a photographer in residence onboard an expedition ship in Svalbard, Arctic Norway. We spotted these polar bears from our ship from about 300 meters and our expedition leader decided that we would jump in zodiacs to get a closer look. The seawater was torrential and we were getting absolutely soaked by the waves smashing against the front of our zodiacs as we raced towards the polar bears. Luckily the bears remained and we got to observe them closer from our zodiacs. This was also a challenging photograph to capture with a long lens on a zodiac that was rocking up and down. I have a print of this photograph in my daughter Leuca’s room, and it definitely has a new meaning for me being a parent.

Rifle master Tom Smith searching for polar bears in Svalbard, Arctic Norway © 2014 Reuben Hernandez

Rifle master Tom Smith searching for polar bears in Svalbard, Arctic Norway © 2014 Reuben Hernandez

The Milky Way rising above the Atacama Desert, Chile © 2015 Reuben Hernandez

The Milky Way rising above the Atacama Desert, Chile © 2015 Reuben Hernandez

On my way to Antarctica I spent some time in the Atacama Desert in northern Chile in hopes of photographing the Milky Way. It was quite an adventure to say the least. I spent a few weeks waiting for the rain and full moon to pass as I foolishly didn’t check the phases of the moon beforehand. The Atacama Desert is supposed to be one of the driest places on earth so I was surprised by the rain. I woke up each morning at about 3 am and rode my bike alone out into the desert. It was a bit unnerving and extremely desolate and dark. It was also humbling and peaceful to see so many stars and stand beneath billions of galaxies. This is a self portrait I captured underneath the Milky Way.

BBC Travel © 2018 Reuben Hernandez

BBC Travel © 2018 Reuben Hernandez

Last year I was commissioned by BBC Travel to cover a story for their To the Ends of the Earth series. I had the opportunity to visit Supai, the only US town that receives its mail by mule train and is only accessible by hiking eight miles into the Grand Canyon or by helicopter. I hiked more than 20 miles off the grid carrying 40 - 50 lbs of photo and video gear, food, and camping supplies for this story. It was a challenging story and an adventure to say the least, and the Havasupai Falls are one of the most beautiful natural wonders I have ever seen. Check out the full story and interview with tribal elder Rex Tilusi here.

Red Nose Day The Ultimate Definitive Multi-Celebrity Plea (feat. everyone we know)

I directed Bono in the above Red Nose Day celebrity PSA. Spike Jonze showed up and thanked me for allowing him to help out. It was pretty wild meeting Bono and Spike, two creative forces I have looked up to.

Maddie, my narrative directorial debut, had its online premiere earlier this year on Film Shortage after screening at several film festivals and winning a few awards. You can watch the film above (TRT: 11 min). I love the collaborative process of making films and have had the pleasure of working with some incredibly talented casts and crews. I’ve since directed two other narrative short films and joined the Filmshop collective, where we workshop works in progress, foster collaboration, and help bring each other’s projects to life.

I’m grateful to be in my 10th year of business, creating work that I believe is meaningful both personally and professionally. This year I’m proud to be certified as a NYC minority-owned business enterprise. 2020 and beyond will be a new and exciting chapter for Reuben Hernandez Studios. Thank you to all of my clients, friends, family, and collaborators that have supported and believed in me over the last decade. I wouldn’t be here without you.


My daughter Leuca is growing up so fast I can hardly believe it. Yesterday she turned 15 months old. She brings us so much love and joy and is an absolute beast. She’s been doing baby parkour and ran laps around the airplane last week. She keeps us on our toes and never ceases to amaze us. Leuca has given me a new purpose as a working dad.

Happy Holidays! Love, Lisa, Leuca, and Reuben

Happy Holidays! Love, Lisa, Leuca, and Reuben

A year ago I wrote “Going forward I'll have to live a more structured life to prioritize my time between family, work, personal projects, and exercise/dance/self-care.” I think I did a pretty good job over the past year. I’ve come a long way and I know there’s always room for improvement. We had a family vacation planned earlier this year that I had to cut short for a job in LA. I know it was the right decision and I’m learning how to make sacrifices and that often times things just do not go as planned. I’m relearning how important family is. My dad hasn’t been doing very well and I’m happy that Leuca got a chance to meet him and see him a few times this year. It’s important for Leuca to know her family history and where she came from. My dad’s illness has brought my family closer together in unexpected ways. I want to continue to cherish each moment I spend with Leuca and my family and love them as much as I can.

It’s past 1 am and I actually have to film a job on NYE so I best be going. If you made it this far, thanks for following along. Wishing you love, peace, and Happy New Year. See you in 2020!

All My Best,
Reuben