NYC Summer 2018 by Reuben Hernandez

 NYC Summer 2018

NYC Summer 2018

Eau Palm Beach Resort & Spa - Brand Video by Reuben Hernandez

Eau Palm Beach Resort & Spa - Brand Video

Director - Andrew Klein
Director of Photography - Reuben Hernandez
Underwater Photography - Andrew Klein & Reuben Hernandez
Editor - William Zitser
Color - Jenny Montgomery, Company 3

Filmshop Presents Unfinished Business by Reuben Hernandez

 Filmshop presents Unfinished Business, Filmshop, Unfinished Business, filmmaking, filmmaker, film, films, filmmaker life

This past spring season I was accepted as a member of the Filmshop collective, a supportive community of filmmakers that regularly collaborate, workshop, and provide constructive feedback on works in progress on a weekly basis. Filmshop members actively support each other to help bring each other’s projects to life. Filmmaking can sometimes feel isolating, so joining a likeminded community of creatives has been one of the best things for my professional growth. It has forced me to do more and work on passion projects more regularly. Each week we share a creative goal and try to hold each other accountable on a consistent basis. This has been one of my most productive seasons as a filmmaker, and being part of the Filmshop community is one of the best ways to get a film completed. There are a tremendous amount of resources available through Filmshop.

This upcoming Saturday, July 21st at 7 pm, is Filmshop's yearly showcase of short films at Rough Trade NYC in Williamsburg, Brooklyn. The latest film that I directed, Settling Up, will premiere this Saturday along with other Filmshop films on the big screen. Settling Up was written by Brady Evan Walker, and edited and colored by Patrice D. Bowman, so it is truly a collaborative Filmshop effort. Our lead, Jonathan Randell Silver, played the lead in a Sundance short film this year and it was a joy to work with him along with the rest of our cast and crew. Some behind the scenes photos are below. We look forward to sharing our new film with you on the big screen! Tickets can be purchased in advance here, and use code "Filmshop" for 20% off.

If you or anyone you know is interested in becoming a Filmshop member, we are hosting an open house for prospective members tonight from 7 - 9 pm (Monday 7/16) at the Made in NY Media Center by IFP (30 John Street, Brooklyn, NY 11201) in Dumbo. Applications for the 2018 fall season are due next Monday, 7/23 and can be found here.

In other news, I am also in the middle of developing an exciting and immersive virtual reality project that I have workshopped at Filmshop. My team and I are currently applying for grants and will hopefully have some news to share soon. More on that later...

 Settling Up BTS photo by Nikolai Basarich

Settling Up BTS photo by Nikolai Basarich

 Settling Up BTS photo by Nikolai Basarich

Settling Up BTS photo by Nikolai Basarich

 Settling Up BTS photo by Lars Fuchs

Settling Up BTS photo by Lars Fuchs

 Settling Up BTS photo by Lars Fuchs

Settling Up BTS photo by Lars Fuchs

2018 NBC Upfront by Reuben Hernandez

It's been a bit hectic lately with various projects in the pipeline (more about that in the next post) and I actually just flew back from Aspen tonight. Above is a video my team and I filmed, edited, and produced of the 2018 NBC Upfront, and a funny video of me accidentally photobombing the red carpet (video up top). It's a blast interacting with the NBC talent on the red carpet. Executive produced by Jeff Smith and HudsonGray.

NYC Seascape by Reuben Hernandez

 Sugimoto Seascapes NYC Seascape Reuben Hernandez Studios

Today was nearly 100 degrees in NYC so we hit the beach. Here's a foggy seascape from our ferry ride over to Rockaway beach. It got quite lively today during the Colombia and England round of 16 World Cup match.

Aurora Borealis 3.14.18 by Reuben Hernandez

 Northern Lights, Aurora, Aurora Borealis, Aurora Photographer, Yellowknife, Canada, Aurora Hunter, Aurora Chaser, Northern Lights Photographer

GHOST DANCE 3.14.18

My first aurora image, out of 6,400 total images. I'll never forget this night, and the following several nights after. I looked up towards the sky, and the green, magenta, red, and blue aurora danced above us for several hours. This image is meaningful because it has been on the top of my bucket list to see and photograph the aurora for quite some time. The aurora is one of the most beautiful, surreal, and bizarre things I've ever seen. I'm excited to pitch a big project...

Today also marks 8 years since I worked my last day at a full time job ✌🏽

Camera settings: ISO 1000, f/2.8, 24 mm, 15 seconds

Yellowknife, Northerwest Territories, Canada

Supai, AZ for BBC Travel by Reuben Hernandez

 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls
 Supai, Arizona, Havasupai, Grand Canyon, BBC Travel, Reuben Hernandez, Havau Falls, Havasupai Falls

Here are some of my favorites images that I photographed of Supai and the Havasupai Falls while on assignment for BBC Travel.  Supai is the most remote town in the lower 48 and is only accessible by an 8 mile hike, by mule, or by helicopter and is the only US town that still received its mail by mule. It has been inhabited by the Havaupai for at least 1,000 years. Check out the full story here:

http://www.bbc.com/travel/gallery/20180222-the-tiny-village-hidden-inside-the-grand-canyon

BBC Travel - The tiny village hidden inside the Grand Canyon by Reuben Hernandez

I'm excited to share my first story for BBC Travel, featuring Supai, the most remote town in the lower 48 states. I hiked 40 miles carrying 50 pounds of gear for this story. It is best viewed on desktop rather than mobile. Enjoy!

http://www.bbc.com/travel/gallery/20180222-the-tiny-village-hidden-inside-the-grand-canyon

Travel Assignment by Reuben Hernandez

 Sedona, Arizona. Vortex, the Vortex, vscocam, vsco, BBC Travel, BBC
 Seligman, Arizona, vscocam, vsco, BBC Travel, BBC

Here are some iPhone photos I snapped while on a travel assignment for BBC Travel. I look forward to sharing the story soon once it goes live! 

New Work by Reuben Hernandez

 Conde Nast, One World Trade Center, Reuben Hernandez Studios, Reuben Hernandez

Some fun projects are in the pipeline this year. And the view is not too bad from here

Studio 504 Warming Party by Reuben Hernandez

 Reuben Hernandez, Reuben Hernandez Studios, Sky Pie Studio, The Greenpoint Loft

Tonight is our Studio 504 warming party at 67 West St. in Brooklyn, NY! Come out, celebrate, and have a drink with Reuben Hernandez Studios, Sky Pie Studio, Black Magic Studio, and Matthew Kroening

2017 Best Nine by Reuben Hernandez

 2017 Best Nine Instagram posts / photos

My 2017 best nine Instagram photos curated by the Instagram community. 2017 was a great year

Italy | Italy | NYC | Greece | NYC | South Africa | Greece | New York | Italy

2017 A Year in Review by Reuben Hernandez

According to the Weather Channel, it feels like 2°F outside in Brooklyn right now! Mamma mia! After living in NYC for nearly seven years, it still feels like a foreign concept to have to check the weather every single day. No one ever talked about the weather where I grew up in SoCal. Despite the cold, I still love it here and enjoy experiencing seasons and continual change.

And so 2017 ends on a very cold note. 2017 is also the end of American made denim; today the Cone Mills White Oak plant, the last American selvedge denim mill, sadly closes it's doors after 112 years in operation. Cone Mills White Oak denim is my favorite denim fabric, and I ordered one last pair before White Oak shuts down for good. 

As 2017 comes to a close, I look back with gratitude. My narrative short film, Maddie, premiered at the Landmark Sunshine Cinema in NYC (sadly also closing it's doors for good next month) earlier this year. Maddie screened at a handful of film festivals and unexpectedly took home a few awards, including the Best Williamsburg Short Award at the Williamsburg Independent Film Festival in Brooklyn last month. Maddie will screen at a few more festivals in 2018. Big thanks to everyone that came out and supported our film this year. 

Another project I enjoyed working on this year was This Is Our New York, a short spot I directed for the New York Immigration Coalition, that was broadcasted on the big screen in Times Square.

On a personal note, the major highlight of 2017 was marrying my best friend Lisa in Puglia, Italy last summer alongside our dear friends and family members. We hosted a three day celebration and were intentional about spending quality time together with our loved ones over the course of several days. Afterwards, Lisa and I road tripped, swam, and ate our way around Southern Italy for a month. It was a memorable summer to say the least! 

 Photo by Nathan Smith

Photo by Nathan Smith

 Grotta del Soffio, Italy

Grotta del Soffio, Italy

 Grotta della Poesia Grande, Italy. One of our favorite spots.

Grotta della Poesia Grande, Italy. One of our favorite spots.

 Matera, Italy

Matera, Italy

This year I really had to learn not to sweat the small things in life. Life is too short to focus on little things that really don't matter in the end. I definitely want to continue working on this in 2018 and beyond.

Next year, I will also dance much more.

I also launched a brand new website that you're looking at right now (thanks to my web guru Katherine).

Last but not least, I moved my business into a new studio this year with my friends at Skypie Studio, and have been much more productive and happier. It has been really great and invaluable to move my work life outside of the house, and constantly be surrounded by a community of creatives. I have some exciting projects that I'm looking forward to working on next year.

Much love, peace, and Happy New Year to you all.

All My Best,
Reuben

California Here We Come by Reuben Hernandez

 My favorite beach, near where I grew up in Southern California

My favorite beach, near where I grew up in Southern California

 An oasis at Joshua Tree National Park

An oasis at Joshua Tree National Park

 I accidentally light painted this Joshua tree with my iphone during a long exposure

I accidentally light painted this Joshua tree with my iphone during a long exposure

Here are some of my favorites images from a recent trip to California last week. It's always great to come back and visit some of the spots I used to frequent growing up.

Maddie Wins Best Williamsburg Short Award by Reuben Hernandez

Maddie Poster4.jpg
 Maddie wins the Best Williamsburg Short Award

Maddie wins the Best Williamsburg Short Award

 The audience at the 11/16 screening of Maddie at the Wythe Hotel Cinema

The audience at the 11/16 screening of Maddie at the Wythe Hotel Cinema

 Neil LaBute and Gia Crovatin both won awards for their short film, Good Luck (in Farsi)

Neil LaBute and Gia Crovatin both won awards for their short film, Good Luck (in Farsi)

Maddie won the Best Williamsburg Short Award at the 8th Annual Williamsburg Independent Film Festival in Brooklyn, NY last week. This was a total shock and completely unexpected.

I want to thank my talented cast and crew for your tremendous hard work and dedication. Without you, this film never would have been possible. It has been quite a journey ever since we started production back in the summer of 2016. I'm so honored and grateful to share this award with you.

Overall I was really impressed with WillFilm. The programming was strong and the organizers did a wonderful job of making us feel welcome. It was also great to meet Neil LaBute, who won the Best Screenplay Award for his short film, Good Luck (in Farsi). I would highly recommend this film festival and look forward to coming back.

Maddie Premieres in Brooklyn Tonight by Reuben Hernandez

 Brooklyn, Maddie Short Film, WillFilm, will film, Williamsburg Independent Film Festival, Wythe Hotel, NYC, film, film festival

Maddie premieres tonight in Brooklyn, in competition at the Williamsburg Independent Film Festival, where it all began for this project. Come out and support our talented cast and crew and share a drink with us. We hope to see you there!

Much Love,
Reuben

Thursday, 11/16, at 9:15 PM
Williamsburg Independent Film Festival
Wythe Hotel Cinema
80 Wythe Ave. at N. 11th Williamsburg, Brooklyn, NY 11249
Tickets are $15 and can be purchased here: https://willfilmtickets.brownpapertickets.com/

Interview with The Day Collective by Reuben Hernandez

Check out the full interview here

CAN YOU TELL US A LITTLE ABOUT MADDIE AND WHAT INSPIRED YOU TO START THIS PROJECT?

Maddie is a narrative short film inspired by a life-altering personal experience I had in NYC, that I wrote, directed, and produced.

 

WITHOUT GIVING TOO MUCH AWAY, WHAT IS MADDIE ABOUT?

Maddie shows how certain events can alter the course of the rest of your life. It’s a very real, raw, and honest human story. The central protagonist in Maddie is a strong, yet complex female character.

 

WHAT IS PERSONALLY MOST IMPORTANT TO YOU ABOUT THIS FILM?

The film is a very personal story that is close to my heart, and was inspired by actual events that I witnessed firsthand. The process of creating the film has been very therapeutic and taught me that anything is possible because making this film was an uphill battle most of the time. Bringing this project to life has really empowered me as a storyteller and filmmaker.

Maddie Screens at NewFilmmakers New York by Reuben Hernandez

 BTS Photo by Jen Trahan

BTS Photo by Jen Trahan

Maddie will screen at NewFilmmakers New York in the East Village next week:

Wednesday, 11/15, at 6 PM
Anthology Film Archives
32 2nd Ave, New York, NY 10003
Tickets are $7 (purchase at the box office) and include all screenings that night

Maddie trailer: 
https://reubenhernandez.com/maddie-trailer

Thanks for all your support and we hope to see you there.

New Studio Location by Reuben Hernandez

 Our view. Photo by Daniel Castro

Our view. Photo by Daniel Castro

 Sky Pie Studio, SkyPieStudio, Eat Sky Pie, Daniel Castro Photography, Daniel Castro, 67 West St., Greenpoint, Brooklyn, 67 West Street

Reuben Hernandez Studios has moved into a new shared studio with our friends at Sky Pie Studio. We are located at 67 West St., just off of the East River in Greenpoint, Brooklyn. We love visitors so please stop by and say hi if you're in the neighborhood. We're in suite 504, on the same floor as The Greenpoint Loft, Ruby Bird Studio, and Colony Studios.

Storm King Art Center by Reuben Hernandez

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Storm King Art Center, a picturesque 500 acre outdoor sculpture park, is one of my favorites places to visit and is only a short drive north of NYC. I highly recommend stopping by The Shops at Jones Farm for some goodies either before or after!